(+951) 381200, (+959) 8623435 info@tourismmyanmar.com

Post ITB Roadshow

Target buyers – 60 companies (MICE & Leisure)

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"You won't find these islands on Google Maps"

Hotels, Resorts and Dive Packages of the Mergui Archipelago, Andaman Sea.

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Top 5 Destinations

Unique Heart Shaped islands in the Mergui Archipelago, World famous Bagan Sunset, Napoli of the East – Ngapali Beach, One and only leg-rower’s lake Inle, Most famous Buddhist Temple Shwedagon Pagoda.

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Diving in the Mergui Archipelago - Protected since time immemorial.

World Class dive sites, Pristine Islands and Abundant Flora and Fauna underwater.

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ITB and roadshows communication plan
Targets MTM:
* Collect 100 business cards from press, media and
bloggers
* Get 2 articles about Myanmar published in TTG
* Get 2 articles published in other German media
* Get 10 bloggers or journalists that are interested in
joining a Fam trip
* Collect 100 business contacts (tour operators etc.)
for newsletter

Myanmar – ITB
Press release 1
Myanmar is year round destinations

  • There IS such a thing as free lunch (announce participating travel agents that offer their clients a free lunch IF it rains more then 1 hr up country)
  • Statistics about the weather during green season
  • Advantages of travelling in green season
  • Green Season Campaign

Myanmar – ITB
Press release 2
Two countries – one destination

  • Cooperation with TAT
  • Border crossings and shared borders
  • Advantages for Thailand (new products and adventures) and Myanmar (also offer beach in green season and more shopping)
  • 8 flights a day with Emirates from Dubai to these 2 destinations

Myanmar – ITB
Press release 3
So much more than temples
Myanmar also offers:

  • Beaches & Islands (Ngapali, Ngwe Saung & Mergui Archipelago)
  • Food
  • People (most generous and most friendly & CBT programs)

Myanmar – ITB
Public Relations

  • Send out email to invite press for interview opportunities with HE the minister at Myanmar Pavillion
  • Digital press box (200 Euro)
  • Myanmar Media Briefing (9 March 9:30-10:30)
  • Bloggers (9 March 16:00 – 18:00) – ask blogger to write ¼ page on WHY tourists should visit Myanmar. Winner gets free Fam trip

Myanmar – Poland
Public relations

  • PowerPoint presentation
  • Press conference and Q&A for press
  • Press release to Polish local media

Myanmar – Czech Republic
Public relations

  • Power point presentation
  • Press conference and Q&A for press
  • Press release to Czech local media

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